Cookie Policy
Last Updated: June 3, 2026
1. Introduction
Welcome to East Coast Wings. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy applies to our website eastcoastwings-food.click and explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and why), as well as how to control your cookie preferences.
This policy should be read alongside our Privacy Policy and Terms of Service, which provide further information about how we collect and process personal data, and your rights in relation to that data.
If you have any questions about our use of cookies or other tracking technologies, please contact us using the details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make their websites function, or to function more efficiently, as well as to provide reporting information and to support personalized or targeted advertising.
Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website — such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and when it visits certain other websites.
Cookies are not programs and cannot be used to spread viruses or access your hard drive. They are simply data files stored in your browser that help websites remember information about your visit.
2.1 How Do Cookies Work?
When you visit our website for the first time, a cookie file is downloaded to your device. The next time you visit our site from the same device, our website checks if you have one of our cookies. If so, we know you have visited us before and, in some cases, we can tailor the content we show you accordingly.
Some cookies are deleted when you close your browser (known as "session cookies"), while others remain on your device for a set period or indefinitely (known as "persistent cookies"). Persistent cookies can be used to remember your preferences for when you visit the website again, or to count how many times you visit our site.
2.2 Similar Tracking Technologies
In addition to cookies, we may also use other similar tracking technologies on our website, including:
- Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that track whether a page or email has been viewed.
- Local Storage: A browser feature that allows websites to store data locally within your browser, similar to cookies but with a larger storage capacity.
- Session Storage: Similar to local storage, but data is only stored for the duration of your browsing session.
- JavaScript Tags: Small snippets of code that can track your behavior on our website and report it to analytics and advertising platforms.
3. Why Do We Use Cookies?
East Coast Wings uses cookies for several important reasons:
- To ensure our website functions correctly and securely.
- To remember your preferences and settings, such as language preferences or items in your order cart.
- To understand how you and other visitors use our website so we can improve it.
- To deliver relevant advertising to you based on your interests.
- To measure the effectiveness of our marketing campaigns.
- To comply with legal obligations and protect our legitimate business interests.
4. Types of Cookies We Use
We categorize the cookies used on our website into the following four types:
4.1 Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms, or placing an order for food online. Without these cookies, services you have asked for — such as completing an online food order — cannot be provided. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and, therefore, anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make, such as your preferred language or the region you are in, and provide enhanced, more personal features. If you do not allow these cookies, then some or all of these services may not function properly.
4.4 Advertising and Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
5. Specific Cookies We Use
The following table provides detailed information about the specific cookies used on eastcoastwings-food.click, including their names, purposes, types, and durations:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits the collection of data on high traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. | Advertising | 3 months |
fr |
Facebook / Meta | Used by Facebook to deliver, measure, and improve the relevance of ads. Contains a unique browser and user ID used for targeted advertising. | Advertising | 3 months |
session_id |
East Coast Wings | Maintains your session state across page requests. Necessary for website functionality including the online ordering system. | Essential | Session |
cart_token |
East Coast Wings | Used to remember items added to your online food order cart as you navigate through the website. | Essential | 7 days |
csrf_token |
East Coast Wings | A security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks, ensuring that form submissions originate from our website. | Essential | Session |
user_prefs |
East Coast Wings | Stores your website preferences, such as language settings, location, and dietary preferences to personalize your browsing experience. | Functional | 1 year |
cookie_consent |
East Coast Wings | Stores your cookie consent preferences so we do not display the cookie consent banner on every visit. | Essential | 1 year |
_ga_[ID] |
Google Analytics (GA4) | Used to persist session state for Google Analytics 4 (GA4). Collects data about the number of visits, which pages were visited, and the source of traffic. | Analytics | 2 years |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad. | Advertising | 1 year |
Note: The above list may not be exhaustive and is subject to change as we update our website and services. We will update this Cookie Policy to reflect any material changes.
6. Third-Party Cookies and Services
Our website uses several third-party services that may place cookies on your device. These include but are not limited to:
- Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information such as how often users visit our website, what pages they visit, and what other websites they used prior to coming to our site. For more information about how Google uses this data, visit Google's Privacy Policy.
- Google Ads (formerly Google AdWords): We use Google Ads to advertise our food services online. The
_gcl_aucookie is used to track conversions and measure the effectiveness of our advertising campaigns. For more information, visit Google's Advertising Policies. - Facebook / Meta Pixel: We use the Facebook Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads on those platforms. For more information, visit Facebook's Data Policy.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie preferences in the following ways:
7.1 Cookie Consent Banner
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, accept all cookies, or alert you when a cookie is being set. Please note that if you choose to block all cookies, some features of our website may not function properly, including the online ordering system.
Below are links to instructions for managing cookies in the most popular browsers:
7.3 Opt-Out Tools for Third-Party Advertising Cookies
You can opt out of targeted advertising from specific third-party providers using the following tools:
| Service Provider | Opt-Out Link | Description |
|---|---|---|
| Google Analytics | Google Analytics Opt-out Browser Add-on | Install this browser add-on to prevent Google Analytics from collecting data about your visits. |
| Google Ads | Google Ad Settings | Manage your Google advertising preferences and opt out of personalized ads. |
| Facebook / Meta | Facebook Ad Preferences | Manage your Facebook advertising preferences and opt out of interest-based advertising. |
| Network Advertising Initiative | NAI Opt-Out Tool | Opt out of targeted advertising from NAI member companies. |
| Digital Advertising Alliance | DAA Opt-Out Tool | Opt out of interest-based advertising from participating companies. |
8. Impact of Disabling Cookies
While you have the right to manage and disable cookies, please be aware that doing so may affect your experience on our website in the following ways:
- Essential Cookies Disabled: You may be unable to use core features of our website, including the online ordering system, checkout process, and account login. Forms may not function correctly, and security features may be compromised.
- Analytics Cookies Disabled: We will not be able to track your visits or measure how you interact with our website. While this does not significantly affect your browsing experience, it limits our ability to improve our website and services.
- Functional Cookies Disabled: Your preferences and settings will not be saved between visits. You may need to re-enter your preferences (such as language or location) each time you visit our website.
- Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. You may see ads more frequently, and they will not be tailored to your previous browsing behavior.
9. Do Not Track (DNT) Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universally accepted standard for recognizing or honoring DNT signals. As such, our website does not currently respond to DNT browser signals. However, you can use the opt-out tools described in Section 7 of this policy to limit tracking on our website.
10. Children's Privacy and Cookies
Our website is not directed at children under the age of 13. We do not knowingly use advertising cookies to track children under the age of 13. If you believe that a child under 13 has provided personal data to us through our website, please contact us immediately at [email protected], and we will take steps to delete such information.
11. California Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Some cookies used on our website may constitute a "sale" or "sharing" of personal information under California law. You have the right to:
- Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information collected through cookies. To exercise this right, please use the opt-out tools in Section 7 or contact us directly.
- Know What Is Collected: You have the right to know what personal information is collected about you through cookies and how it is used.
- Delete Personal Information: You have the right to request deletion of personal information collected through cookies, subject to certain exceptions.
- Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.
For more information about your California privacy rights, please review our full Privacy Policy or contact us at [email protected].
12. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The date at the top of this policy will be updated whenever we make changes. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.
If we make material changes to the way we use cookies, we will notify you by displaying a notice on our website or by updating the cookie consent banner so that you can review and, if necessary, update your cookie preferences.
Your continued use of our website following the posting of changes to this Cookie Policy will mean you accept those changes.
13. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us:
East Coast Wings
- Email: [email protected]
- Website: eastcoastwings-food.click
We aim to respond to all inquiries within 10 business days. For privacy-related requests, including opt-out requests under CCPA/CPRA, please include "Cookie Policy Request" in the subject line of your email.